David Beckham turns biker boy as he brings Bond Street to a standstill to launch Belstaff's flagship London store

He's often spotted zooming around Los Angeles on his extensive motorbike collection.
So no wonder David Beckham was the perfect choice to launch bikers fashion brand Belstaff's new London store.
Taking place during London Fashion Week, the retired footballer brought the capital's Bond Street to a standstill as he posed by an orange BMW bike.

Biker boy: David Beckham launches the new Belstaff flagship store in London's Bond Street on Sunday night

Wannabe in our gang? David was accompanied by a group of models showcasing Belstaff designs

The father-of-four certainly looked the part in his leather trousers and jacket, grey T-shirt and biker boots.
The former England star was the surprise guest at the cocktail party to celebrate the launch of the new store during Fashion Week.
David is said to be the new face of the label for their new Spring/Summer 2014 campaign.

Hell for leather: The 38-year-old certainly looked the part in his leathers, gelled back hair and stubble

Mine's a Harley, what about you? The men talk bikes as they pose outside the store

As he modelled some of the designs, he was joined by a host of male and female models to showcase the new collection.
His appearance at LFW comes after he supported wife Victoria at her fashion show during New York Fashion Week last Saturday.
While Becks was the main attraction, several other celebrities turned up to enjoy the party.

Meet and greet: David shakes hands with a motorcyclist

Hope Posh doesn't mind: David pulls some Blue Steel as he joins some biker chicks by the BMW bike

New role: David is said to be the face of Belstaff's new Spring/Summer 2014 campaign

Pop star Pixie Lott, who has been spotted at a string of shows during LFW, arrived with her model boyfriend Oliver Cheshire.
The blonde singer, 22, showed off her legs in a red, satin mini-dress and leather jacket.
Socialite Lady Victoria Hervey arrived clad in Belstaff leather as she posed in the rain.

Handsome pair: Pop star Pixie Lott arrived on the arm of her male model boyfriend Oliver Cheshire

Other guests in attendance included actress Olivia Grant and TV presenter Zara Martin.
Belstaff is a British-founded brand which originally produced all-weather jackets for motorcylists before branching out into other areas of fashion.
The Bond Street flagship, named Belstaff House, is the brand's first UK store.

Biker chicks: Socialite Lady Victoria Hervey (left) and actress Olivia Grant

Does it suit me? Model/TV presenter Zara Martin perches on the bike