Frill seekers: inject some drama into your outfit with the ruffle effect

From Lanvin to Valentino, all designers that show in Paris appear to be partial to a good ruffle and Alexander McQueen's Sarah Burton is no exception.

And Kardashian matriarch Kris Jenner is also a big fan of a frill or three. If you saw this dress only from the waist up, you might think it straight laced and puritanical with its sensible black turtle neck and long sleeves but once your gaze wanders downwards it becomes much more frothy and girlish.

This look may not the easiest to wear but we reckon we've covered all bases with our own take on the trend. ASOS for evening with its dramatic asymmetric ruffled sleeve, See by Chloe for a smart summer garden party, Topshop for a low key alternative and Clu Too for its more casual, sporty vibe.

Take a leaf out of Kris' book and go hands-free by accessorising with a mini satchel and let it all hang loose.