Behind the Scenes: Tabitha Webb's new look straight from Palm Springs

My first introduction to designer Tabitha Webb was through the internet. In fact, and I hope she'll forgive me for saying this, I was introduced to Tabitha through the Daily Mail. I, along with about 50 million other people on the globe were drooling over The Duchess of Cambridge's 3/4 length sleeve midi dress, designed by Webb, and wondering how I could get my hands on such an elegant number. The obsession began there. Tabitha is famed for dressing both The Duchess of Cambridge and her sister Pippa Middleton, among countless others for everything from sidewalk style to red carpets moments. She is a name that is synonymous with elegant attire, but this week she's introducing a new look that's reinventing everything we know about the brand. It's purely by coincidence that Tabitha became a good girlfriend before this whole reinvention took place. And it's even more of a coincidence that I would find myself in Palm Springs around the same time she was shooting her look book. I think you see where I'm going with this...

For two days, I was a part of what I am now referring to as "the rewriting of Tabitha Webb." Now, let's not all jump into panic mode here. Ms. Webb is continuing on with her perfectly polite dresses, but even these seriously flattering shapes have a new edge to them. Fancy a bit of neon, Duchess of Cambridge? One can only hope that the new look for the brand will mean a bit more fun with fashion for the Middleton sisters.

Now, what's this new look all about? Well, I like to think that it's a Tabitha Webb that's rewritten with a Californian flare. You all know my obsession with all things Southern California, so it's no surprise I'm head over heels in love with this new look. From rainbow prints to friendly flamingos, this is a new casual collection that's all about pieces that make a serious statement. There's no fuss or muss, just great dresses, jeans, cashmere sweaters and button down shirts that say all they need to about keeping casual cool.  And truly, the devil is in the detail here with the new casual look for Tabitha Webb. From cheeky hidden life lessons imprinted inside shirts to lovely neon detailing, this is a collection that deserves an up close and personal audience.

Oh, and the good news? Well, this is your behind-the-scenes look... but the collection itself has just dropped this week and is available to buy online. See it. Love it. Buy it....before the Duchess wears it and it sells out forever. You get what I'm laying down here.

Personally speaking, I'm ordering the Flamingo Dress and the Rainbow Tee immediately. 

Oh... and of course I shot a video...