She admits
to letting herself go during a four week stint in the Celebrity Big
Brother compound, but Luisa Zissman is back on form and ready to show
off her incredible physique on behalf of Protein World.
The
former Apprentice UK finalist set herself a realistic goal as soon as
she left the purpose built Hertfordshire house in a bid to shape up
-and the results are hard to deny.
She
said: ‘I’ve always taken pride in my figure but it’s amazing what
nearly a month of sitting around on a sofa doing no exercise and eating
c**p can do.
Shaping up nicely: Luisa Zissman shows off her incredible body in a new set of shots for Protein World
'I
didn’t really realise when I was in the house as it’s all a bit of a
bubble but when I came out I suddenly got a hell of a shock.
‘I’ve
never been one for crash diets and I wanted to lose the weight properly
to make sure it stayed off so I set myself a target of 10 weeks. I also
wanted to make sure that I didn’t lose all my shape and muscles!’
With
a target to aim for the mother of one began training with former
British Olympian Debbie Georgiou, focussing primarily on exercises
geared towards strengthening her core with the aid of moves inspired by
dance and gymnastics.
Here me PHWOAR: Luisa set a twn week target after leaving the Celebrity Big Brother house
Toned and trim: But the businesswoman admits she
found it difficult to balance her bakery and burgeoning media career
with rigorous exercise routines
Welcome to the gun show: Luisa shows off her muscles
But
the businesswoman admits she found it difficult to balance her bakery
and burgeoning media career with rigorous exercise routines – and even
harder to stay away from some of her famous cupcakes.
She
added: ‘It’s not easy when you run a cake business to be good all the
time but I found smoothies really helped control this urge.
‘I
love Protein World’s Slender Blend and found that when I mixed in some
of my favourite fruit and veg it was even better than the other stuff on
the shelves, even though it’s really healthy’
Away from the gym Luisa admits she’d happily strip off for a centrefold photoshoot – but only if the price is right.
Let's dance: The TV personality says she's delighted with her new body shape
She
said: "I quite like Playboy, I think it's a bit of an institution to be
honest ... but I don't know if I'd do fully nude. But everyone has a
price, so they'd have to come knocking.'
Quizzed on whether half a million pounds would be enough to persuade her, she added: 'Yeah, I'd do it for that.'
Luisa
- whose baking company is named after her daughter Dixie - insists that
although she got paid a lot for underwear shoots after taking part in
Big Brother, her main income still comes from her businesses.
Hell yeah: Luisa shows off her nicely toned shoulders and arms
She
said: 'You can be a businesswoman who has a brain and if you want to
take your clothes off, you can take your clothes off ... sex does sell,
but so do cupcakes!'
The
27-year-old reality TV star also claims she's happy that she came
second on Lord Alan Sugar's entrepreneurial competition 'The
Apprentice', because she was able to remain in control.
Speaking
on ITV's This Morning, she said: 'If I had the choice now of winning or
coming second in The Apprentice I'd come second.
'To
be honest, I never thought I'd win - the deal is £250,000 and 50% of
your business and I got a similar amount of money for 24% and I run my
businesses how I want to run them.'
Job done: With a target to aim for the mother of
one began training with former British Olympian Debbie Georgiou,
focussing primarily on exercises geared towards strengthening her core
with the aid of moves inspired by dance and gymnastics
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