Conscious Exclusive

H&M Conscious Exclusive collection

MEJURI earrings

Time to (once again) start planning your queuing up to our favourite high-street retailer, because H&M has just revealed what this year Conscious Exclusive collection will look like. I’m excited to be  among the first to show you a few of the pieces that will be part of the range launching on the 7th of April. The collection that tends to be full of long dreamy dresses, lace and soft tailoring, draws inspiration from the archives of Musée des Arts Décoratifs located in the Palais du Louvre in Paris. 

As worn perviously here and here, the annual collection has earned a special place in my heart by now, mostly because there is not another fashion house, not to mention fast fashion retailer that would make sustainability as fashionable or speak of behalf of the use of organic materials in the the same manner.

So prepare yourself for the most lustworthy, organic summer dresses, beautiful ball gowns and even wedding dresses when the full collection drops in stores and online in April.

Photos by Mikko Puttonen

A special Thank You to nu:builds