The ladies of Essex (and certain men - yes you, Joey) have long championed a glowing tan.
But new research by Chloe Sims' tanning brand has revealed that British women are so desperate to get a sun tan they dedicate over a year of their lives to baking their skin.
On the back of this, Chloe Sims has posed in a new campaign wearing nothing but a thong and a fake golden glow to showcase the power of a bottle tan.
Chloe,
who is the face of her own Montana Tan's
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But new research by Chloe Sims' tanning brand has revealed that British women are so desperate to get a sun tan they dedicate over a year of their lives to baking their skin.
On the back of this, Chloe Sims has posed in a new campaign wearing nothing but a thong and a fake golden glow to showcase the power of a bottle tan.

Bottle
tan: The Only Way Is Essex star Chloe Sims has posed in her underwear
to prove you can get a glowing tan without setting foot on a sunbed
















