It's hard to believe 20 years have passed since the Diet Coke man first graced our TV screens.
It was back in 1994 that the first 'hunk' ad appeared, which flipped traditional gender roles to depict women objectifying handsome men, rather than the other way round.
And it proved a runaway success: The 'Diet Coke break' has now entered common parlance.
It was back in 1994 that the first 'hunk' ad appeared, which flipped traditional gender roles to depict women objectifying handsome men, rather than the other way round.
And it proved a runaway success: The 'Diet Coke break' has now entered common parlance.
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