Jay Z has opened his 40/40 Club at the world's busiest airport – perfect for passengers with time to kill.
The rapper, who is married to Beyonce, launched his elite bar’s third location, which is only open to ticketed flyers at Hartsfield-Jackson Atlanta International Airport in Georgia.
The sports bar is in the US airport's Concourse D concessions area, and will be a scaled-down version of his two other clubs.
40/40 restaurant and lounges also are located in Manhattan and the Barclays Center in Brooklyn.
Jay Z also had clubs in Las Vegas and Atlantic City, New Jersey, but both closed.
40/40 is known at the New York locations for its live music and sports memorabilia and for attracting sports celebrities and music stars such as Rhiannon, Nicki Minaj and Lil Wayne.
Victoria Hong of Delaware North Companies, which partners with the rap mogul, said: ‘We want to have the same type of feel as the regular 40/40 Club.
‘It's the airport version of the 40/40 Club.’
Airport concessions director Paul Brown said there are plans to create a VIP lounge area of the club, separate from the sports bar - at 1,500sq-ft - on a different floor.
The lounge is expected to open in the late fall, Brown said.
The original Manhattan location opened in 2003, with Jay Z and business partner Juan Perez.
40/40 was named after the rare feat among ballplayers of hitting 40 homers and stealing 40 bases in one season.
At the time, Jay Z said: 'I love sports and wanted to create an environment that is conducive to match my lifestyle, while watching the games at the same time.
'When we were thinking of a name, we wanted something exclusive - the 40/40 Club in baseball is as exclusive as it gets.'
The New York club, which has recently undergone a $10m renovation, boasts an 18ft-tall illuminated champagne tower, plush lounges with leather seats, and video walls for watching sports games.
There are also private lounges with billiard tables, 55-in HD TVs, chandeliers and a valuable collection of sports memorabilia.
'We tried to create a place that would be favourable to both men and women, and we think we have found it with the combination of sports and an upscale hip lounge,' Juan Perez added.
Jay Z, Beyonce and Solange Knowles were yesterday pictured for the first time since the now infamous elevator bust-up at the recent Met Gala.
The rapper, who is married to Beyonce, launched his elite bar’s third location, which is only open to ticketed flyers at Hartsfield-Jackson Atlanta International Airport in Georgia.
The sports bar is in the US airport's Concourse D concessions area, and will be a scaled-down version of his two other clubs.
New club: Jay Z - pictured with Beyonce - is opening a new branch of his sports bar at Atlanta airport
Jay Z performing on stage at the DirecTV Super Saturday Night party at the 40/40 Club in February
New bar: The 40/40 Club that opened at Atlanta airport yesterday
40/40 restaurant and lounges also are located in Manhattan and the Barclays Center in Brooklyn.
Jay Z also had clubs in Las Vegas and Atlantic City, New Jersey, but both closed.
40/40 is known at the New York locations for its live music and sports memorabilia and for attracting sports celebrities and music stars such as Rhiannon, Nicki Minaj and Lil Wayne.
Victoria Hong of Delaware North Companies, which partners with the rap mogul, said: ‘We want to have the same type of feel as the regular 40/40 Club.
Exclusive: Inside the original 40/40 club in New York
The new bar will be a scaled down version of the original New York club
New venture: Jay Z pictured with wife Beyonce at the anniversary of the 40/40 Club in 2006
Exclusive club: The sports bar is has opened at Hartsfield Jackson Atlanta International airport, Georgia
‘It's the airport version of the 40/40 Club.’
Airport concessions director Paul Brown said there are plans to create a VIP lounge area of the club, separate from the sports bar - at 1,500sq-ft - on a different floor.
The lounge is expected to open in the late fall, Brown said.
The original Manhattan location opened in 2003, with Jay Z and business partner Juan Perez.
40/40 was named after the rare feat among ballplayers of hitting 40 homers and stealing 40 bases in one season.
At the time, Jay Z said: 'I love sports and wanted to create an environment that is conducive to match my lifestyle, while watching the games at the same time.
Luxurious hangout: The New York sports bar opened by Jay Z to fit in with his lifestyle
Celebrity haunt: Basketball player Michael Beasley plays pool at Jay Z's 40/40 Club in New York
'When we were thinking of a name, we wanted something exclusive - the 40/40 Club in baseball is as exclusive as it gets.'
The New York club, which has recently undergone a $10m renovation, boasts an 18ft-tall illuminated champagne tower, plush lounges with leather seats, and video walls for watching sports games.
There are also private lounges with billiard tables, 55-in HD TVs, chandeliers and a valuable collection of sports memorabilia.
United: Jay Z and Beyonce were pictured at the Met Gala earlier this month before the skirmish in the elevator
'We tried to create a place that would be favourable to both men and women, and we think we have found it with the combination of sports and an upscale hip lounge,' Juan Perez added.
Jay Z, Beyonce and Solange Knowles were yesterday pictured for the first time since the now infamous elevator bust-up at the recent Met Gala.
It is unclear what exactly caused the altercation between the rapper and his sister in law.
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