The NFL rules the sports world, particularly the American portion of
it — but according to an annual ranking of celebrity clout by Forbes
magazine, the stars of the country's most powerful sports league ride
the bench.
The 2013 version of the Forbes Celebrity 100, released late last month and printed in the magazine's July 15 edition, includes two NFL players. No surprise that they're both quarterbacks, both Super Bowl winners and recent recipients of lucrative contract extensions: the New Orleans Saints' Drew Brees at No. 50, and the New England Patriots' Tom Brady at 65.
In all, 17 athletes are represented, led by tennis star Roger Federer at No. 8. Justin Bieber is No. 9
LeBron James of the NBA champion Miami Heat is the highest-ranked team sport athlete at 16th; Kobe Bryant of the Los Angeles Lakers is, coincidentally, No. 24.
Eight athletes worldwide make the list ahead of Brees. They are Tiger Woods at No. 15; David Beckham at No. 19; Cristiano Ronaldo at No. 31; Lionel Messi at No. 39; and Usain Bolt at No. 48.
Also on the list: Rafael Nadal at No. 51; Phil Mickelson at No. 52; Serena Williams at No. 56; Maria Sharapova at No. 62; Manny Pacquiao at No. 78; Brady's wife Gisele Bundchen at No. 81; Floyd Mayweather at No. 88; and Danica Patrick at No. 91.
The American team sport performers — there were four, the aforementioned two each from the NFL and NBA — play in leagues with salary caps, likely the biggest drag on the measured income. Between salary restraints, lesser endorsements and the NFL's propensity for promoting teams over individuals, Brees (listed at $51 million for June 2012-13, thanks largely to his new contract and $37 million signing bonus a year ago) and Brady ($38 million) lag far behind James ($60 million).
NFL players never heavily populate Forbes' list — in fact, for several years, none made the cut. In 2011, Brady and Peyton Manning appeared, and repeated last year (Manning was 40th, Brady 60th). Ironically, the emergence of this exclusive group coincides both with the seasons following the lockout and new labor agreement, and with new contracts for stars at the league's glamour position with a combined 40 seasons and eight Super Bowl appearances.
Forbes' annual list, compiled since 1999, is not a strict numerical, objective ranking; the highest earner is not automatically on top of the list. Technically, it's a "power" rating, and income is only part of the equation, although, the magazine explains, "earnings carry the most rate." The formula, it says, takes into account "entertainment-related earnings plus media visibility (exposure in print, television, radio and online)."
It includes celebrities from every area of entertainment, although it noted that it reworked the formula to de-emphasize reality-show personalities.
Oprah Winfrey topped the list after coming in second the previous two years.
The 2013 version of the Forbes Celebrity 100, released late last month and printed in the magazine's July 15 edition, includes two NFL players. No surprise that they're both quarterbacks, both Super Bowl winners and recent recipients of lucrative contract extensions: the New Orleans Saints' Drew Brees at No. 50, and the New England Patriots' Tom Brady at 65.
LeBron James of the NBA champion Miami Heat is the highest-ranked team sport athlete at 16th; Kobe Bryant of the Los Angeles Lakers is, coincidentally, No. 24.
Eight athletes worldwide make the list ahead of Brees. They are Tiger Woods at No. 15; David Beckham at No. 19; Cristiano Ronaldo at No. 31; Lionel Messi at No. 39; and Usain Bolt at No. 48.
Also on the list: Rafael Nadal at No. 51; Phil Mickelson at No. 52; Serena Williams at No. 56; Maria Sharapova at No. 62; Manny Pacquiao at No. 78; Brady's wife Gisele Bundchen at No. 81; Floyd Mayweather at No. 88; and Danica Patrick at No. 91.
The American team sport performers — there were four, the aforementioned two each from the NFL and NBA — play in leagues with salary caps, likely the biggest drag on the measured income. Between salary restraints, lesser endorsements and the NFL's propensity for promoting teams over individuals, Brees (listed at $51 million for June 2012-13, thanks largely to his new contract and $37 million signing bonus a year ago) and Brady ($38 million) lag far behind James ($60 million).
NFL players never heavily populate Forbes' list — in fact, for several years, none made the cut. In 2011, Brady and Peyton Manning appeared, and repeated last year (Manning was 40th, Brady 60th). Ironically, the emergence of this exclusive group coincides both with the seasons following the lockout and new labor agreement, and with new contracts for stars at the league's glamour position with a combined 40 seasons and eight Super Bowl appearances.
Forbes' annual list, compiled since 1999, is not a strict numerical, objective ranking; the highest earner is not automatically on top of the list. Technically, it's a "power" rating, and income is only part of the equation, although, the magazine explains, "earnings carry the most rate." The formula, it says, takes into account "entertainment-related earnings plus media visibility (exposure in print, television, radio and online)."
It includes celebrities from every area of entertainment, although it noted that it reworked the formula to de-emphasize reality-show personalities.
Oprah Winfrey topped the list after coming in second the previous two years.
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