The mother-of-one posted pictures of her rosy new hue on her Instagram page on Monday after hitting the bottle for a new look.
Fearne captioned the shots: 'Pink to make the boys wink', and 'Candy floss boss'.
Haven't you already been there, done that? Fearne Cotton has once again dyed her blonde hair pink
But while the change in colour would be considered a drastic makeover for most people, it is in fact a look that Fearne has experimented with before.
The Radio 1 DJ first dyed her hair pink last year to mark her 30th birthday, tweeting at the time: 'May have had my hair dyed light pinkish. One day left of my 20s. Had to do it. Regress. I am 15 again!'
'Candy floss boss': Fearne later tweeted a picture of herself showing the blonde and bubblegum pink dip dyed look
Trying it out again: Fearne previously boasted
pink hair back in September 2011, but let it grow out when she fell
pregnant with son Rex
Other stars to have experimented with pink hair over the past 12 months include Katy Perry, Perrie Edwards, Amelia Lily and, most surprisingly, Dame Helen Mirren.
Speaking about her shock new look after debuting it at the EE BAFTA awards back in February, Helen explained: 'I just thought it would be fun to dye my hair pink. I mean, honestly, I was watching America’s Next Top Model and the season where there were the British girls.
Colour makeover: Dame Helen Mirren stunned fans when she arrived at the EE BAFTA Awards back in March with pink hair
Experimental style: Katy Perry and former X Factor star Amelia Lily are among those who have tried out pink hair
Helen's new look caused sales of pink hair dye to increase by a staggering 200% in just one month, but the 67-year-old actress has since returned to her natural colour.
Jacqueline Tarlier, Senior Colour Technician at Eleven Hair salon in London's Mayfair saw a big rush on pink colour jobs, and told MailOnline back in March: 'Olive skin tones can take a bright, strong pink and fair or pale skins look good with either candy floss colours or the hot pinks.
'Anyone with short hair could try an all over colour but can experiment with say a section of pink in the fringe. Mid to long hair works well with ombre which is lower maintenance as well and an easy take on the trend.'
As she was: Fearne with her formerly bright blonde hair at the Glamour Women of the Year Awards on June 4th
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